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The Ritz-Carlton Charlotte Redefines Wedding Planning, Introduces Engage Your Imagination/The Design Studio to Make Bridal Concepting the Ultimate Creative Experience

Occupying a state-of-the-art wing of the hotel, The DESIGN STUDIO puts an end to static showrooms and features a spacious Cake Gallery showcasing 10 spectacular wedding and specialty cakes, a private Tasting Room for reception menu testing, walk-through virtual wedding areas and The Design Lab, filled with eye candy to inspire the ultimate in event personalization. Customized wedding cakes can also now be planned and designed for local off-site delivery

CHARLOTTE, NC. March 1, 2012 – Brides booking weddings at The Ritz-Carlton, Charlotte have access to a dramatic new planning resource which turns event design into an exclusive and highly-personalized creative process. Planners of local Charlotte galas are invited to enliven their visions in the same new setting, which opens today and is called “Engage Your Imagination” Design Studio.

Having transformed much of The Ritz-Carlton, Charlotte’s sixth floor into a next generation in event stagecraft, The Design Studio lets brides and planners walk through a complete creative process, moving from room to room as each bride’s vision for a wedding and/or reception is visualized and customized. The Design Studio consists of seven rooms filled with striking artwork and graphics, as well as elegantly-detailed lighting, finishes and event inspirations. These settings touch the senses, allowing each stage of a wedding to be pre-styled according to the bride’s own inspiration and set- design preference.

David Rothwell, general manager of The Ritz-Carlton, Charlotte, explains, “The goal of The Design Studio is to transform the planning experience, making it a memorable, highly-personalized occasion which couples will remember as the creative heart of their wedding. In crafting The Design Studio, we were inspired by the desire to actually co-design with each bride, and to help bring a bride’s vision to life in a dramatic, stunningly visual way.”

Building on the reputation of the Bar Cocoa dessert experience, The Design Studio showcases the hotel’s pastry offering, with The Cake Gallery highlighting ten spectacular Ritz-Carlton, Charlotte wedding and specialty cakes, each pin-lit to show off intricate and colorful detailing. Serving up to eight guests, the studio’s Tasting Room allows brides, grooms and event planners to sample their selected menu options in a uniquely private environment, also presenting the ability to fully customize each event’s culinary experience.

Offering several more planning areas featuring on-screen highlighting of event layouts and visuals, The Design Studio’s virtual-wedding-day environment is highlighted by its inspiring Design Lab, where exclusive tablescapes, including linens, china settings, chair selections and table design creations, are presented as starting points for bringing a bride’s style to life. Options for wedding and event colors, themes and props are presented, along with tools and guidance to make the concepting of each wedding a hassle-free creative process.

Access to The Design Studio is available at no cost to brides and planners presenting their events at The Ritz-Carlton, Charlotte. It is also offered to area residents wishing to order customized Ritz-Carlton wedding and specialty cakes for delivery to off-premise locations. A further benefit of The Design Studio is the ability of hotel wedding clients to plan a glamorous Charlotte ceremony and reception along with a luxury honeymoon at a choice of Ritz-Carlton hotels and resorts around the world, tied together in a specially-priced package complete with guaranteed upgrades.

Representing a one-of-a-kind next step in the world of imagination-based wedding planning followed by impeccable execution, The Design Studio opens today at The Ritz-Carlton, Charlotte. For further details, please contact Kimberly Werner at 704.972.4452 or Kimberly.werner@ritzcarlton.com.


For additional information about this press release contact:

The Ritz-Carlton, Charlotte
Heidi Nowak
Phone: (704) 547-2244
Email: heidi.nowak@ritzcarlton.com