What is the roadmap to ensuring your brand survives and thrives in the new Luxury reality? Hear from Luxury Institute CEO, Milton Pedraza, and executives from The Ritz-Carlton Hotel Company, LLC., which was recently awarded the Luxury Institute’s Platinum Purveyor Seal of Customer Approval.

Milton Pedraza will share the 12 Rules of the 21st Century Luxury Enterprise, essential guidelines for today’s environment. Sue Stephenson, Vice President of The Ritz-Carlton social responsibility program, Community Footprints, will share this highly successful Luxury brand’s key processes for ensuring the delivery of legendary service as well as how The Ritz-Carlton has effectively integrated social responsibility as a core operating principal.

The program will close with Bruce Himelstein, SVP Sales and Marketing, discussing how The Ritz-Carlton brand has successfully evolved to meet the changing expectations of the Luxury consumer.

Milton Pedraza, C.E.O., The Luxury Institute

The 21st Century Luxury Enterprise - “Now more than ever, Luxury is defined by superb quality, craftsmanship, and unique and exclusive products and services. Yet, Luxury is not delivering the fundamentals. Discover the 12 Rules of the 21st Century Luxury Enterprise designed for today’s environment.”

Sue Stephenson, V.P. Community Footprints, The Ritz-Carlton Hotel Co, L.L.C.

Creating a Culture of Service Excellence - “What are the steps to empowering a workforce to consistently create unique and memorable experiences? Find out how The Ritz-Carlton cultivates a work environment focused on exceeding the wishes and needs of our guests.”

Adding Value through Social Responsibility – “Recent studies show a heightened focus by consumers in making socially responsible purchasing decisions. Find out how The Ritz-Carlton integrated social responsibility as a core operating principle and the resulting benefits to local communities, employees and customers.”

Bruce Himelstein, SVP, Sales & Marketing, The Ritz-Carlton Hotel Co., L.L.C.

Who is the Customer? – “In this segment we discuss how our customer profile has evolved along with our Brand. In today’s challenging environment, the profile keeps shifting as the luxury consumer takes different shapes and has different behaviors.”

Note: This is a special class offering only and is not offered as an on-site presentation.